Ally Super Bowl Stream
‘Saving for that ad‘
Ally bank has a savings tool that people rave about. It’s called Savings Buckets. And it helps people save for what they want 2x faster. It really has nothing to do with physical “buckets” but we decided this Super Bowl it would be. So we did a Super Bowl streaming add that would promote people to start saving for all the things they’ll suddenly want to buy after the big game.
And in true Super Bowl fashion we went big. Real massive-bucket-in-the-dessert big. Everything was dropped in practically. It came with a mobile game microsite that allowed you to drop what you see during the game into the bucket. Here’s some BTS: