Converse Global

‘Forever Chuck’

We set out to rebrand Chuck as a street style icon. We traveled to London, Paris, LA and New York to discover what the dreams of todays icons are and see a window into their world. On top of a brand film we created five social series that each celebrated a different pair of Chuck Taylors. To enrich the content I personally did an interview with each and every talent featured to uncover real stories and input about who they are and their style.